The consumer rc drone market is booming, is it a blue ocean or a bubble?

"Consumer-grade rc drones", as the name suggests, are functionally suitable for ordinary consumers to operate, easy to get started, and mainly used for flying and entertainment. As rc drone industry continues to heat up, the entire consumer rc drone market is expanding rapidly and showing a trend of explosive growth.

According to the latest report from BI intelligence, an authoritative research institution in the United States, the annual growth rate of the consumer rc drone market will be 19% between 2015 and 2020.

An analysis report published by the US "Aviation and Space Technology Weekly" also shows that in the next ten years, the global drone market will reach 67.3 billion US dollars.

On the one hand, many manufacturers or emerging companies are targeting this huge market opportunity. On the other hand, they are also concerned about the 80% market share of Chinese rc drones in the global consumer rc drone market, so they are rushing into rc drones. The industry hopes to get a share of this big cake.

But it is worth asking, how big is the market demand for consumer rc drones? Will this market expand without limit? Can DJI's success be easily imitated? Is it possible to change the dominance of one company in the market? Why do start-ups win, core technology or product capabilities?

Peter Thiel, the godfather of Silicon Valley venture capital and the author of "From 0 to 1", said in an exclusive interview with Tencent Technology that many people are misled to start a business to pursue a large market. "It is right for a big company to look for a big market, but for start-ups, to occupy a small market first, the most important thing is how much market share the company has.”It’s true that the market for consumer rc drones is huge, but that means the competition is fierce. Startups can be like small fish in the ocean, struggling to survive. So, is the current consumer rc drone market a blue ocean or a bubble?

There is a real demand for good products. People in the industry believe that "the demand for good products is real. Good rc drone products are still a blue ocean market, but it is difficult for ordinary companies to make them." He refers to rc drones. The core flight control system and gimbal technology require deep accumulation, and it is not something that a start-up company can do in a year or two. Product differentiation road or price war?

Industry insiders believe that the perfect combination of top-notch flight control technology and professional-level aerial photography camera technology gives advanced rc drones a new perspective and allows practitioners to enjoy top-level aerial photography experience. This is the pursuit of new technology in the rc drone industry. However, the current dominance of one player in the market makes it necessary for new entrants to achieve product differentiation to have a chance to win, or to be a supplier with a price advantage that has accumulated in the market for many years.

Is the current consumer rc drone market a blue ocean or a bubble? What will happen next? These may still be difficult to grasp, and will depend on the promulgation of relevant national laws and regulations and the implementation of regulatory policies. These "technical" thresholds may affect the sales of consumer rc drones in the future, but "no rules, no circle", reasonable A sound regulatory system will guide this emerging industry to develop in a healthy direction.